FIVE SIMPLE TIPS TO CONSIDER WHEN STUDYING PR

CONSIDERATIONS WHEN STUDYING PUBLIC RELATIONS AND COMMUNICATION

It’s great to be writing a blog again in hope that you will enjoy and share your comment.

Today we discuss considerations when studying Public Relations.

Public Relations Institute of South Africa( PRISA )states that Public Relations is the management through communications of perception and strategic relationships between an organizations and its external and internal stakeholders

This definition simply explains how a Public Relations Practitioner plays the middle guy between an organizations internal employees and external (communities, target public and clients) by forming and sustaining the image of the organization. Essentially this is to develop relations of mutual benefit between the organizations key stakeholders.

Managing and forming own perceptions is also a key focus as every organizations reputation is very important.

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• Dynamic – Because Public Relations is dynamic we must consider it as a continuous process with constant changes and adjustments. This is a very important factor for students interested in this field, it’s never too early to learn how to adapt to change this can only make you the best Public Relations Practitioner you aim to be.

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• Analytic-Public Relations Practitioners are often hands on and very analytic which means you constantly determining and analyzing possible situations. If thinking ahead is a habit you cannot do without, then already as a PR student you’re on your way to being a great practitioner. The point of having Public Relations in any firm, company or organizations is to avoid crisis, being analytic is a great skill.

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• Training – For any organization to succeed, management such as executives should be trained at all levels, from public Speaking, in giving speeches to responding to the media as polite and as honest as possible. If you do not have patience nor the compassion to train people then do me a favor acquire those skills immediately because at the end of the day you need a proper trained team to succeed.

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• Networking – Public Relations Practitioner are meant to network that is like a communications commandment and I quote “the purpose for managing strategic relationships can mostly come from networking and social media. You cannot hate social media or dislike meeting people, you need to be able to meet and keep people in your networking cycles let’s use all channels both traditional and social media to network.



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• Media Relations and placement – a 100% of the time in PR you want to put our names out there, we aim to create awareness in order to get favor from our targeted public. We need to know how to speak to journalists, construct grabbing news releases , use free media channels to generate free publicity after all no company wants to lose money. Not liking the media is no option for a Public Relations student.

If all these simple tips do not apply to you as A Public Relations student, I suggest you take a deep breath and reinvent yourself.

Till next time…